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Facebook, LinkedIn, Snapchat, Twitter, Instagram, Vine, Keek, YouTube, Pinterest and various blogging sites are not only taking over our data allowance each month on our smart phones, but they’re also taking over the world. Yes, I said it, taking over the world. The management of these sites is time consuming and often times rather confusing. How does one keep up anymore? The weight of your friends sharing, liking, following, commenting and retweeting your posts means too much to people. While these sites originated to create an online network to connect with people it’s become so much more. The sheer capacity for reach on Facebook, Twitter and Google+ generate some of the largest marketing campaigns and engagement companies ever see. Once vastly unknown, social media has sprung forward into one of the most important aspects in people’s lives as well as businesses. There now is a whole new world of social media marketing that has become part of the reason social media apps and sites keep popping up, forcing us to join this and download that.
Each of which, most likely, making you feel more inadequate and unhappy about your life while peeping into everyone else’s lives where they seem perfect. Every 6 second video, new picture or 140 characters tell us how much better their lives are than ours. Our world is running on these sites; forcing us all to keep up. We wake up, check every social media site, have breakfast, post about your unexpectedly horrible morning or post a selfie for everyone to see how good you look, then you go to work, post about your horrible boss or your morning coffee compliments of your workplace and then your day goes on revolving around similar posts by your friends and family. This is not to say that social media is a bad thing but honestly how do we manage all of these different sites. Recently I discovered Klout an app and website that calculates your impact on the world through your social media sites. Not only does this help you to determine how insightful and unimportant you are to your friends it’s beginning to be used as a form of resume in some professions. Your Klout score compiled though the database that calculates each of your social media sites and the amount of activity you generate can be as high as 100. Actors, singers and the like all range in the high 80-100 while the general population scores a much lower score. Some jobs require a high score, as it reflects on your impact in the world. If you ask me that’s a pretty grim way to determine how important you are to the world. It all comes back to the my initial question how can we all keep up?